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What Troy Does

Marketing

Senior Sports Marketing Manager at Adidas Basketball

Concierge

CEO at Accountable Concierge with Excellent Services

Branding

Brand Manager and Consultant for several brands

Investing

Always investing with companies like GoPuff, Eaze, Adidas, and more

Agent

Troy Payne is a certified NBA Agent

Commitments

Troy Payne has been at Adidas for more than seven years

Education

Troy Payne is a concierge, sports marketing expert, NBC agent, and branding expert. He is based in the USA west coast.

Santa Clara University

College of Arts & Sciences

Communications, B.A.
Minor in Sociology & Business

Communication Coursework: Interpersonal Communication, Mass Communication, Persuasion, Technology & Communication, Journalism, Intercultural Communication, Digital Film Making, and Group Communication

Business Coursework: Principles of Microeconomics, Macroeconomics, Financial Accounting, Managerial Accounting, Statistics & Data Analysis, Recording Financial Transactions, Contemporary Business Issues, Technology & Society

Projects

Highlighted Experience

Adidas Group

Future Icon Manager

Portland, OR
March 2020 – Present

Created a scoring system to determine icon signings.
- Designed to identify, uplift and connect with the next generation of NBA and WNBA icons.
Lead all communications for targeted athletes.
- Markets, Basketball BU, X-Cat, and External Partners.
Lead strategy, manage logistics, and triad guidance on global tours / activations.
Notable 2020 Signings: Anthony Edwards, Gary Trent Jr., Lu Dort.

NBA

Sports Marketing Athlete Manager

Portland, OR
Jan 2019 – Present

Primary adidas day-to day contact for fulfilment & servicing.
- Full service to athlete, family and AAU Programs.
- Manage all request from the Basketball BU.
- Manage and track product allotment budgets.
- Coordinate and support NAM, APAC & Europe activations.
- Lead All communication for James Harden and 10 Tier 1 and 2 athletes.
- Engage, partner and drive strategies across complex matrix organization to effectively increase sales and
  margin.
Assist with the execution of athlete appearances and activations.
Work with product marketing, brand marketing, PR, and retail marketing to fully manage assets.

GRASSROOTS

Manager

Portland, OR
Nov 2016 – Dec 2018

Coordinated with High School & AAU coaches to provide footwear and apparel to teams.
Managed all budgets for 30 + High Schools and 50 + AAU Programs.
Created “The PATH” team which featured events around the US to build relationships with the top kids in the
country. 11 of the 12 were MCDAAG.
Partnered with our VIP high schools to do a school photoshoot. Kids posted on social and used suggested hashtags to
build hype and brand awareness.
Selectively seeded footwear to top kids to wear during high visibility moment to promote new product awareness.

Adidas Group

NCAA Sports Marketing Assistant

Portland, OR
Jan 2016 – Nov 2016

Built merch boards for next seasons on and off court apparel.
Brand Ambassador at the Adidas NBA All-Star Weekend suite in Toronto, CA.
Brand Ambassador at the Adidas NCAA Final Four suite in Houston, TX.

View My Full Resume (PDF)

About Troy

Troy Payne grew up in LA and graduated from Dorsey High. From there he went on to earn his Bachelor of Arts degree from Santa Clara University in 2011. He was a scholarship athlete and played basketball for the University. Troy finished his playing career at Santa Clara by winning the WCC 2011 DPOY award and ended his college career winning the College Invitational Postseason Tournament in 2011. He then went on to play in the NBA D-League, which didn’t work out and was cut from the team. Following his release from the LA D-Fenders, he joined th Cleveland Cavaliers for one season as a video coordinator intern/player development. After his short stint in Cleveland, Troy continued to have an itch to hoop so he went overseas to Australia and New Zealand to play basketball professionally between 2012-15.

In 2016, Troy Joined Adidas Group as an intern and worked in NCAA Sports. Eventually he was promoted to the Grassroots team where he worked with current NBA stars Lamelo Ball and Zion Williamson, Jalen Green, Gary Trent Jr and more. Troy is in year 7 at adidas and is now the Senior Sports Marketing Representative and Future Icons Lead at Adidas and is in charge of sourcing and signing new talent as well as managing his share of partnered athletes including James Harden, Trae Young, Lonnie Walker, Gary Trent Jr., Kyle Lowry, Jalen Green and more.

Troy also is the founder of ACES LLC (Accountable Concierge w/Exceptional Services), a concierge group that services NBA Athletes acting as a personal concierge every hour on the hour. Troy also consults for a few different companies including Pura, GoPuff and Mov and has investments with a number of different companies including GOAT, GoPuff, Robinhood, Eaze, Dapper, Coinbase, Adidas and more.

Troy is married to Amber Payne.