Grassroots Experiences - Troy Payne

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Athlete Marketing Managed Events

Skills Displayed

Client Servicing
Content Creation
Event Collaboration
Project Management
Social Media
Brand Marketing
Athlete Marketing

Brand Partner

Adidas

Athletes

Kevin Knox
Deandre Ayton
PJ Washington
Gary Trent Jr.
Jared Vanderbilt
Troy Brown Jr.
Wendell Carter
Hamidou Diallo

Adidas Nations 2016

I hosted training camp to provide top kids with NBA training and paired them up against teams from other countries to compete for a championship. Endless relationship touch points with current NBA stars.

Skills Displayed

Content Creation
Event Collaboration
Project Management
Social Media
Brand Marketing
Athlete Marketing

Brand Partner

Adidas

Athletes

150 Adidas sponsored teams; Gold and Silver

Adidas Gauntlet 2017

I managed 150 teams in our silver and gold division and sourced footwear and apparel for each club and ran one of the top AAU live periods of all time. During the live period, I would selectively seed footwear to the top kids to maximize visibility for our top franchise footwear.

Skills Displayed

Content Creation
Event Collaboration
Project Management
Social Media
Brand Marketing
Athlete Marketing

Brand Partners

Adidas

Athletes

Kevin Knox Jr.
Deandre Ayton
PJ Washington
Gary Trent Jr.
Jared Vanderbilt
Troy Brown Jr.
Wendell Carter
Jaylen Hands
Billy Preston

The Path C/O 2017

I individually pitched selected kids to participate in The Path. The Path was designed to gain a relationship with potential NBA superstars. We hosted events around the US which consisted of basketball activities and community service. 10 of the 12 were McDonald’s All Americans and those 9 were drafted into the NBA.

Skills Displayed

Content Creation
Event Collaboration
Project Management
Social Media
Brand Marketing
Athlete Marketing

Brand Partners

Adidas

Athletes

Zion Williamson
Nassir Little
Darius Garland
Romeo Langford
Nazir Reid
Jevonte Smart
Romeo Langford
Immanuel Quickley
Cameron Reddish
Moses Brown

The Path 2018

I pitched selected kids to participate in The Path. The Path was designed to gain a relationship with potential NBA superstars in hope to sign them when they declare for the NBA. We hosted events around the US which consisted of basketball activities and community service. 11 of the 12 were McDonald’s All Americans. 10 of the 12 were drafted into the NBA.

Skills Displayed

Content Creation
Event Collaboration
Project Management
Social Media
Brand Marketing
Athlete Marketing
Relationship Building
Recruiting

Brand Partner

Adidas

McDonald’s All American Game

Hosted the nation’s top Men’s and Women’s High School Basketball athletes and spent time with the next Gen and their families to build a rapport with them.

Skills Displayed

Content Creation
Social Media
Brand Marketing
Athlete Marketing
Global Marketing
Relationship Building

Brand Partner

Adidas

Icons

Nick Young
Kenneth Faried
Jamal Murray

Nations Training Camp – Los Angeles

Hosted training camp to provide top kids with NBA training and give them an experience they would never forget. We had Jamal Murray, Nick Young, and Kenneth Faried in attendance as camp counselors to compete and work with the kids and they created an unforgettable experience.

Skills Displayed

Content Creation
Partner Collaboration
Product Marketing
Social Media
Brand Marketing
Athlete Marketing
Relationship Building

Brand Partner

Adidas

Icons

Zion Williamson
Immanuel Quickley
Quentin Grimes
Nassir Little
Nazir Reid
Romeo Langford

Adidas Global Nations – Houston, TX

Hosted training camp to provide top kids with NBA training and paired them up against teams from other countries to compete for a championship. Endless relationship touch points with current NBA stars.