Athlete Marketing

Skills Displayed

  • Content Creation
  • Client Creation
  • Social Media
  • Digital Marketing
  • Collaboration
  • Brand Marketing 
  • Athlete Marketing
  • TVC Spot

Brand Partner

  • Adidas

Athlete

  • James Harden
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Adidas Commercial: Creators Never Follow

NBA star James Harden of the Houston Rockets advises individuals to always remain true to themselves by being who they are and doing what they feel. Scenes of the shooting guard and his signature beard are intertwined with clips of news footage, basketball, and video games, demonstrating the hype that surrounds Harden. Adidas wants the world to know that creators never follow, and it’s up to you to create your own game.

Skills Displayed

  • Content Creation
  • Event Collaboration
  • Project Management
  • Social Media
  • Brand Marketing
  • Athlete Marketing

Brand Partner

  • Adidas

Athlete

  • James Harden
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NBA All Star: New Orleans 2017

We hosted an event space which was used to host the Adidas athletes and VIP’s as well as a functioning artist studio producing content throughout the weekend.

Skills Displayed

  • Content Creation 
  • Brand Marketing
  • Athlete Marketing
  • Relationship Building 
  • Recruiting

Brand Partners

  • Adidas
  • Slam Magazine
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Slam Magazine Shoot – Zion Williamson

We collaborated with Spartanburg Day School and Slam Magazine to feature Zion Williamson as the cover athlete. I provided outfitting for Zion and helped curate the shoot in Spartanburg, SC.

Skills Displayed

  • Content Creation
  • Partner Collaboration
  • Product Marketing
  • Social Media
  • Brand Marketing
  • Athlete Marketing
  • Global Marketing
  • Relationship Building 
  • Storytelling

Brand Partners

  • Adidas
  • Footlocker

Athlete

  • James Harden
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Foot Locker: Take on Summer – Miami, FL

I partnered with Footlocker to execute Take on Summer shoot with James Harden in Miami.

Skills Displayed

  • Content Creation
  • Partner Collaboration
  • Product Marketing
  • Social Media
  • Brand Marketing
  • Athlete Marketing
  • Relationship Building 
  • Global Marketing
  • Storytelling

Brand Partner

  • Adidas

Athlete

  • James Harden
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Adidas Sport 17 Commercial – Originals

Skills Displayed

  • Content Creation
  • Partner Collaboration
  • Product Marketing
  • Social Media
  • Brand Marketing
  • Product Placement
  • Athlete Marketing
  • Relationship Building 
  • Global Marketing
  • Storytelling

Brand Partner

  • Taco Bell

Athlete

  • James Harden
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Superbowl Commercial – Taco Bell

I collaborated with Taco Bell to execute a shoot to feature James Harden in a commercial which was featured during the Super Bowl.

Among the big names to feature in the star-studded commercial lineup during Super Bowl 50 on Sunday night were two of the biggest from either side of the Atlantic.

Houston Rockets star James Harden and Barcelona forward Neymar were involved in telling us just how big Taco Bell’s “Quesalupa” is going to be (spoiler alert: “bigger than the Internet”), with the latter firing a parting shot at the NFL by labelling the round-ball game “real football.”

Skills Displayed

  • Content Creation
  • Partner Collaboration
  • Product Marketing
  • Social Media
  • Brand Marketing
  • Athlete Marketing
  • Relationship Building 
  • Global Marketing
  • Storytelling

Brand Partner

  • Adidas

Athlete

  • James Harden
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Run The Game: Alpha Bounce Campaign – Houston 2018

Featuring James Harden in the new Alpha Bounce franchise. We launched this in China and US, and he was the featured athlete for the launch.

Skills Displayed

  • Content Creation
  • Partner Collaboration
  • Product Marketing
  • Social Media
  • Brand Marketing
  • Athlete Marketing
  • Relationship Building 
  • Global Marketing
  • Storytelling

Brand Partner

  • Adidas

Athletes

  • James Harden
  • Donovan Mitchell
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BodyArmor Commercial – Outdated Commercial Spot

I partnered with BodyArmor to feature James Harden and Donovan Mitchell in a new commercial aired during the NBA Playoffs.

Skills Displayed

  • Content Creation
  • Partner Collaboration
  • Product Marketing
  • Social Media
  • Brand Marketing
  • Athlete Marketing
  • Relationship Building 
  • Global Marketing
  • Storytelling

Brand Partner

  • Haute Living

Athlete

  • James Harden
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Haute Living Magazine Shoot 2022

I partnered with Haute Living to feature this James Harden cover issue which featured his new wine company: J-Harden Wines.

Skills Displayed

  • Content Creation
  • Partner Collaboration
  • Product Marketing
  • Social Media
  • Brand Marketing
  • Athlete Marketing
  • Relationship Building 
  • Global Marketing
  • Storytelling

Brand Partner

  • Accolade Wines

Athlete

  • James Harden
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J-Harden Wine Launch

Executed a full photoshoot to launch J-Harden Wines and hosted an event to celebrate James Harden’s new endeavor. There were over 1.4 billion impressions in the first week.

Skills Displayed

  • Content Creation
  • Partner Collaboration
  • Product Marketing
  • Social Media
  • Brand Marketing
  • Athlete Marketing
  • Relationship Building 
  • Global Marketing
  • Storytelling

Brand Partner

  • Autograph IO

Athlete

  • James Harden
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J-Harden Autograph IO

I partnered with Tom Brady’s Autograph IO to create James Harden’s first NFT series.

Skills Displayed

  • Content Creation
  • Partner Collaboration
  • Product Marketing
  • Social Media
  • Brand Marketing
  • Athlete Marketing
  • Relationship Building 
  • Global Marketing
  • Storytelling

Brand Partner

  • GoPuff

Athlete

  • James Harden
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J-Harden x GoPuff

I partnered with the GoPuff Delivery platform to introduce a new way of ordering daily needs using GoPuff’s new innovative app.

Skills Displayed

  • Content Creation
  • Partner Collaboration
  • Product Marketing
  • Social Media
  • Brand Marketing
  • Athlete Marketing
  • Relationship Building 
  • Global Marketing
  • Storytelling

Brand Partner

  • CashApp

Athlete

  • James Harden
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J-Harden x CashApp

I partnered with CashApp to launch the first ever CashApp Day and invited James Harden’s followers to get free Bitcoin.

Skills Displayed

  • Content Creation
  • Partner Collaboration
  • Product Marketing
  • Social Media
  • Brand Marketing
  • Athlete Marketing
  • Relationship Building 
  • Global Marketing
  • Storytelling

Brand Partner

  • Therabody

Athlete

  • James Harden
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J-Harden x Therabody

I partnered with Therabody to shoot new promos featuring new Therabody products integrating the holidays and in collaboration with James Harden’s new signature Vol. 6 shoes.

Skills Displayed

  • Content Creation
  • Partner Collaboration
  • Product Marketing
  • Social Media
  • Brand Marketing
  • Athlete Marketing
  • Relationship Building 
  • Global Marketing
  • Storytelling

Brand Partners

  • Adidas
  • BR Kicks

Athlete

  • James Harden
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J-Harden x B/R Kicks – Unboxing Harden Vol. 6

I partnered with Adidas and BR Kicks to feature an exclusive unboxing of James Harden’s Adidas Vol. 6 signature shoe.

Skills Displayed

  • Content Creation
  • Partner Collaboration
  • Product Marketing
  • Social Media
  • Brand Marketing
  • Athlete Marketing
  • Relationship Building 
  • Global Marketing
  • Storytelling

Brand Partner

  • Adidas

Athlete

  • James Harden
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J-Harden x Harden Mom x Adidas: MVP Spot

I partnered Adidas and James Harden’s mom, Monja Willis, to shoot a spot to congratulate his 2018 NBA MVP accomplishment.