Footwear Launches

Harden Vol. 1 Launch, NYC, ATL, LA

We hit up regional artist influencers across NYC, ATL and LA and gave them the reins to create Harden-inspired art using our “Disruptor Kit” as a starting point, documenting their process along the way. Their process and art were shared via social and on posters, both as pre-event wheat paste hype and at events.

James Harden Vol 1. Launch – 2016

We curated a fashion show for his signature footwear and apparel launch with performances all night from major recording artist: Slim Thug, YG, Young Thug, Travis Scott, Nipsey Hussle, and more.

It was a big night for James Harden and adidas Basketball, as the two long-term partners officially unveiled the Harden Vol. 1 signature sneaker to the world at a special event in Houston, Texas. The town Harden hoops in was home to the lively afternoon, where adidas threw a party with invitees including select media from around the globe, James’ friends and family, and members of the local chapter of the Boys and Girls Club of America, who were all in attendance for a fashion show of the Harden Vol. 1 and accompanying apparel. The runway then doubled as a stage, when the crowd was surprised with performances from local legends Slim Thug and Z-Ro before Travis Scott and Young Thug also rocked the house.

Harden Vol. 2 Launch with Footlocker – Los Angeles 2018

We took over Hollywood Blvd and launched the Harden Vol. 2. James arrived on a Harden Vol. 2 wrapped fire truck. It was a night to remember.

Harden LS Content Shoot – LA & Houston

We created digital content for Footlocker that was posted on James’ account which Footlocker reposted and put media dollars behind it. I was the executive producer and directed everything for the content that was created for the Harden LS shoe.

Harden Vol. 3 – Houston

HV3 Launch in Houston, TX with customizer Kickstradomis.

• B/R KICKS, (Twitter)
• CLUTCH POINTS, “James Harden has new signature Adidas kicks”
• COMPLEX , “James Harden Explains Life as an MVP and Rates YG and Chris Brown’s Basketball Skills”
• COMPLEX, (Twitter)
• GQ, “James Harden’s New Signature Shoe Has MVP Swag”

Harden Vol. 4 Launch

We launched James Harden’s 4th signature shoe in NYC in collaboration with Daniel Patrick.

Harden Vol. 5 Launch

We launched James Harden’s 5th signature shoe with innovation and technology, always pushing boundaries and being creative in his footwear collection.

Harden Vol. 6 Launch

We launched James Harden’s 6th in NYC by sharing an illustration of his signature stepback around NYC after being traded to the Sixers.

James Harden x Y3 Signature Collection

We partnered with Yohji Yamamoto to create an off-court shoe and apparel capsule.